The Itel A90 continues to stand out in 2026 for one simple reason: it remains a smartphone that is still available around Rp900 ribuan. In a market where phone prices have climbed in recent years, that positioning keeps it within reach for buyers looking for a basic but complete device.
Its appeal is not tied to flagship-level performance. Instead, the phone combines a low price with features that remain practical for communication, social media, online learning, and light entertainment.
What keeps the price attractive
When it first arrived in Indonesia, the Itel A90 was sold as an entry-level smartphone priced below Rp1 million. The 4GB/128GB variant started at around Rp970 ribuan, while the larger storage option cost more.
By 2026, the market has become more varied because pricing depends on stock, seller location, storage capacity, and unit condition. That is why the phone now appears in a wider price range across marketplaces and phone shops.
| Memory Variant | Market Price Range |
|---|---|
| Itel A90 4GB/64GB | Rp900 ribu – Rp1 juta |
| Itel A90 4GB/128GB | Rp950 ribu – Rp1,1 juta |
| Itel A90 4GB/256GB | Rp1,2 juta – Rp1,3 juta |
That spread also means buyers need to check carefully before deciding. New and used units do not sit at the same price level, even when the model name is identical.
Features that still make sense at this price
The phone uses a 6.6-inch IPS LCD display with HD+ resolution and a 90Hz refresh rate. The higher refresh rate helps scrolling feel smoother than on standard 60Hz screens.
Itel also says the panel can reach up to 1,500 nits of brightness. That should help with outdoor visibility, at least for basic day-to-day use.
Inside, the Itel A90 runs on the Unisoc T7100 chipset paired with 4GB of RAM and Extended RAM virtual memory. In Indonesia, the storage options include 64GB, 128GB, and 256GB, and storage expansion is still possible through microSD.
Built for everyday use, not heavy workloads
On the back, the device carries a 13MP AI main camera, while the front camera uses a 5MP sensor placed in a punch-hole cutout. That setup is adequate for simple photos, video calls, and light selfies.
Another major selling point is the 5,000 mAh battery, which supports 15W charging through a USB-C port. For users who prioritize endurance, that capacity remains one of the strongest reasons to consider the phone.
The Itel A90 also comes with IP54 certification, giving it protection against dust and splashes. On the software side, it runs Android 14 with Itel OS for everyday tasks.
Still relevant for a specific group of users
For WhatsApp, Facebook, Instagram, TikTok, YouTube, navigation, and banking apps, the Itel A90 is still serviceable. But for modern gaming, heavy multitasking, or intensive content work, the Unisoc T7100 has clear limits.
Users who often play popular games at high graphics settings will likely need to move up to a more expensive device. Even so, the battery size, 90Hz screen, Android 14, and IP54 rating keep the Itel A90 competitive in the sub-Rp1 million segment.
In 2026, the Itel A90 is no longer a phone that competes on raw performance. Yet for communication, online classes, a backup handset, or a device for parents and school-age children, it still offers a practical mix that is hard to ignore at its price.