OPPO Indonesia has opened pre-orders for the Reno16 Series, a premium mid-range smartphone lineup built around digital content creation. The series arrives in three models: Reno16 Pro 5G, Reno16 5G, and Reno16 F 5G.
The launch strategy is aimed squarely at younger users who live on visual platforms, social media, and pop culture. OPPO also chose BABYMONSTER as its Reno Ambassador, signaling a marketing direction that is meant to feel closer to Gen Z.
AI-led camera features take the spotlight
Photography has long been one of the Reno series’ key strengths, and OPPO is now adding a stronger layer of AI computing to that experience. The company says the upgraded approach is meant to support more expressive and practical use for everyday creators.
One of the main highlights is the 50MP Ultra-Wide Selfie Camera. OPPO says the front camera is designed for a very wide field of view so group shots can be captured sharply without visible distortion.
Another notable feature is AI Mix Collage, which is aimed at content creators who want faster editing options. The tool lets users combine selected photo and video clips into one visual canvas that is ready to share on social platforms.
Design shifts keep the Reno identity intact
OPPO still preserves the thin-body identity that has defined the Reno line, but the new series introduces a different visual language through its 3D Planet Design. The company describes the rear panel as an industry first for mobile devices.
According to OPPO, the design creates a more expressive three-dimensional visual effect and texture. That move gives the Reno16 Series a distinct look while keeping the slim profile that the brand has long associated with the lineup.
A campaign built for Gen Z appeal
OPPO Indonesia says the Reno16 Series is more than just a communications device. CMO OPPO Indonesia Jiang Linlin said the lineup combines bold design, relevant AI experiences, and camera capabilities that support the creativity of young users in Indonesia.
The choice of BABYMONSTER as the face of the campaign supports that message. The South Korean idol group is seen as a fit for the energy, creativity, and confidence that OPPO wants to connect with the Reno name.
Overseas CMO OPPO Ling LIU described the collaboration as a new chapter in the global expansion of the Reno series. He said the Reno16 Series reflects that vision through its signature design language and new AI-based creative experience.
Pre-order buyers get added value
For the Indonesian market, OPPO is offering a pre-order program with total benefits claimed to reach Rp5.1 million. The package includes exclusive accessories, after-sales protection, and easier financing options.
That promotion is designed to strengthen the appeal of the new lineup for buyers who want early access to a phone built for content creation. With its design refresh, high-resolution selfie camera, AI editing tools, and BABYMONSTER partnership, the Reno16 Series is positioned as a smartphone that connects directly with the digital habits of younger consumers.