Apple has raised prices across major MacBook and iPad models, ending a long stretch in which it managed to hold pricing steady while much of the hardware industry moved higher. The new lineup touches entry-level devices, premium laptops, and high-end tablets at the same time.
The change matters because Apple had resisted broader price pressure for months, even as rivals in PCs and smartphones passed on higher component costs to buyers. That cushion is now smaller, and the gap that once helped Apple stand out on pricing is no longer as clear.
Mac pricing sees the steepest adjustments
On the Mac side, the MacBook Neo now starts at $699 instead of $599. Apple kept the 256GB base configuration in place, despite earlier reports suggesting it might be removed.
The MacBook Air line also moved up sharply. The 13-inch model now starts at $1,299 from $1,099, while the 15-inch version rises to $1,499 from $1,299.
Higher-end MacBook Pro models took even larger jumps. The M5 MacBook Pro now starts at $1,999, up from $1,699, while the M5 Pro MacBook Pro is now $2,499 instead of $2,199.
At the top end, the M5 Max MacBook Pro now begins at $4,099, compared with $3,599 before. That $500 increase places it among the largest increases in the update.
Apple also increased desktop Mac pricing. The iMac now starts at $1,499, up from $1,299, while the M4 Max Mac Studio is now $2,499, compared with $1,999 previously.
The largest jump in the Mac family lands on the M3 Ultra Mac Studio, which now starts at $5,299 from $3,999. That is a $1,300 increase, the biggest figure mentioned in the pricing update.
iPad models are not spared
Apple’s tablet lineup is also more expensive across the board. The iPad 11 now starts at $449, up from $349, which means the most basic model has also absorbed a significant increase.
The iPad Air 11-inch now starts at $749, compared with $599, and the iPad Air 13-inch moves to $949 from $749. Both versions have crossed into noticeably higher price brackets.
The iPad Pro range has been adjusted as well. The 11-inch model now starts at $1,199, up from $999, while the 13-inch version rises to $1,499 from $1,299.
The iPad mini has also gone up, with its starting price now at $599 instead of $499. Across the tablet range, the increases generally fall between $100 and $200.
The broader product lineup is already shifting
The pricing move is not limited to laptops and tablets. Apple TV 4K is now listed at $199, HomePod is $349, HomePod mini is $129, and Vision Pro starts at $3,699.
For now, iPhone pricing has not been changed. Even so, Apple has not ruled out future adjustments if component conditions worsen further.
Apple announced the changes on Tuesday, 25 June 2026, marking what it described as the first price increase since the component crisis began weighing on the industry late last year. The move signals that the company is now passing more of that pressure on to customers.
