Telkomsel has strengthened its strategic partnership with Sampoerna Retail Community (SRC) to accelerate the digital transformation of retail MSMEs across Indonesia. Since formalizing the collaboration in March 2025, both parties have moved into a phase focused on comprehensive implementation, covering connectivity and store productivity solutions.
The partnership aims to bring thousands of traditional stores into the digital age by providing an integrated ecosystem rather than merely offering network services. This approach helps retailers streamline daily operations and build sustainable business practices.
Empowering Retailers with Digital Tools
At the heart of the cooperation are specially designed packages like the SRC Special Package and the Friends Package. These affordable plans provide sufficient data quotas to support online activities and create opportunities for store owners to earn extra income through selling starter SIM cards. Such initiatives create additional revenue streams beyond conventional retail sales.
In terms of transaction technology, Telkomsel introduces the Soundbox device for QRIS payment notifications. This tool automatically confirms transactions with sound alerts, enhancing transparency and efficiency at checkout points. The sound-based validation system reduces errors and builds customer trust in digital payments.
Moreover, integration with the Pojok Bayar application enables hundreds of thousands of SRC stores to expand their business reach digitally. By adopting this application, retailers gain access to varied payment methods and can engage more customers online, boosting sales potential.
Reliable Connectivity for Seamless Operations
Recognizing the importance of stable internet access, Telkomsel also offers the IndiHome Home Internet package tailored for retail stores. This ensures continuous connectivity, allowing store owners to manage digital processes without interruptions. Stable internet is crucial for operating POS systems, updating inventories, and maintaining communication channels.
Romulus Sutanto, CEO of PT SRC Indonesia Sembilan, applauds this collaboration for enhancing digital literacy among traditional retailers. He highlights that the robust ecosystem created by Telkomsel and SRC equips members to adapt effectively to technological advancements and maintain competitiveness.
Telkomsel’s wide network coverage plays a vital role in supporting digital inclusion throughout Indonesia’s vast regions. The long-term commitment of the telecom giant helps MSMEs access the necessary digital instruments required to elevate their businesses independently.
Key Advantages Offered by Telkomsel-SRC Collaboration
- Special data packages optimized for retail needs.
- New income avenues via SIM card sales.
- Automated Soundbox device for QRIS transaction notifications.
- Integration with Pojok Bayar digital payment platform.
- Tailored IndiHome internet service ensuring connectivity.
- Educational programs improving digital skills for store owners.
The annual SRC Retail Festival held in Bogor and Yogyakarta serves as a platform to celebrate this digital acceleration journey. Thousands of selected SRC store owners come together to share experiences and embrace modern business management techniques. This event underscores the willingness and readiness of local retailers to transform their business models.
Together, Telkomsel and SRC advance the retail MSME sector by creating a supportive environment where digital transformation is accessible and practical. This partnership reinforces Indonesia’s vision of inclusive economic growth driven by empowered small businesses embracing technology.
By 2026, the initiative is expected to have significantly impacted thousands of traditional stores, moving them from manual operations to connected, digitalized outlets. This shift not only increases their operational efficiency but also helps secure their position in an increasingly competitive retail landscape shaped by evolving consumer behaviors and digital trends.
