Broadway’s box office performance rebounded strongly last week as theaters resumed uninterrupted schedules following snowy weather disruptions. The total gross reached $28.1 million, showing an 8% increase from the previous week, while attendance rose to nearly 239,000 patrons across 28 productions.
Attendance rates climbed to 91% of capacity, improving from 88% the week before. Several new and returning plays contributed significantly to this upturn, marking a vibrant period for Broadway.
Strong Debuts and Milestones
Daniel Radcliffe’s highly anticipated production, Every Brilliant Thing, surpassed the $1 million mark during its preview performances. Including a makeup show for a snow-canceled rehearsal, the show grossed $1,155,640 over nine previews, setting a positive outlook ahead of its official opening at the Hudson Theatre.
Meanwhile, the revival of Arthur Miller’s Death of a Salesman at the Winter Garden Theatre started with sold-out previews. Directed by Joe Mantello and featuring stars Nathan Lane and Laurie Metcalf, the show earned $329,821 during its first two previews. It is scheduled to officially open on April 9.
Closing Runs and Boosts from Last-Chance Audiences
Two productions, All Out: Comedy About Ambition and Bug, saw attendance surges during their final weeks. All Out featured rotating casts including Ray Romano and Jenny Slate, attaining a gross of $695,210 and reaching 92% of seating capacity—an increase of over $100,000 compared to the previous week.
Bug, starring Carrie Coon and Namir Smallwood, improved by $113,357 to a $424,743 gross, filling 96% of seats at the Friedman Theatre. Both shows benefited from audiences eager to catch closing performances.
Top Grossing Shows of the Week
The highest earner was Harry Potter and the Cursed Child, with Tom Felton reprising the role of Draco Malfoy. It pulled in $2.45 million, the only production to surpass $2 million for the week ending March 8.
Other top-grossing productions included:
- Hamilton – $1.79 million
- Just in Time – $1.6 million
- Chicago – $1.44 million (nine performances)
- Wicked – $1.41 million
These shows maintained strong demand, contributing to Broadway’s overall financial health.
Sellouts and High Capacity Shows
Several productions reported sellout performances including Death of a Salesman, Hadestown, Hamilton, Harry Potter and the Cursed Child, Just in Time, and Ragtime. Others reached at least 90% capacity, such as:
- All Out: Comedy About Ambition
- Buena Vista Social Club
- Bug
- Chicago
- Every Brilliant Thing
- Maybe Happy Ending
- Moulin Rouge!
- Oh, Mary!
- Operation Mincemeat
- The Book of Mormon
- The Great Gatsby
- The Lion King
- The Outsiders
- Wicked
This high attendance level reflects robust audience interest across a variety of genres and styles.
Shows with Reduced Attendance
Only two productions fell below the 75% capacity threshold: Two Strangers (Carry a Cake Across New York) at 73% with a gross of $548,915, and Six at 68% capacity, grossing $503,271.
Seasonal Growth and Industry Outlook
In the 41st week of the 2025-26 season, Broadway’s cumulative gross reached nearly $1.48 billion. This represents a 7% increase over the same point last year, alongside a 3% rise in total attendance, which now stands at over 11.1 million.
The upward trend suggests renewed energy and confidence in Broadway’s economic recovery, supported by strong ticket sales from both new productions and long-running favorites.
Data sourced from The Broadway League indicates that as spring approaches, Broadway is poised for continued growth, backed by compelling performances and enthusiastic audiences.
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