For many businesses, the real challenge is no longer collecting customer data. The harder task is turning that data into decisions that move revenue and improve growth in a measurable way.
That gap was the focus of an education session in Jakarta led by transcosmos Indonesia (TCID) and MoEngage. The discussion, titled “Monetizing Customer Data: Turning Insights into Revenue and Measurable Business Growth,” framed customer data as a business asset that should be activated, not left as digital storage.
Personalization as the new baseline
The session positioned personalization as a basic expectation in customer engagement today. Companies are now expected to use integrated consumer data to shape strategies that feel relevant, rather than rely on scattered information that sits in separate systems.
Ardi Sudarto, Vice President Director of transcosmos Indonesia, said businesses need to act as a bridge between technical data, business strategy, and field execution. He also explained that TCID’s Customer Data Management services are designed not only to gather data, but to organize it so it supports revenue growth targets.
When data sits in silos
One of the biggest barriers discussed was fragmentation. When operational systems run separately, customer data becomes siloed, making it difficult for companies to see a complete customer picture.
That fragmentation also makes it harder to run consistent campaigns across channels. In response, TCID offers a Customer Data Platform (CDP) to bring customer profiles together and a Customer Engagement Platform (CEP) to run more personal campaigns across multiple channels.
The approach is meant to move companies beyond storing information. It encourages direct use of customer data in day-to-day business activity.
Results from a consumer brand case
The data-driven approach has already shown results for one of Indonesia’s largest FMCG brands. With more precise data management, the brand’s digital culinary platform recorded a 160% increase in daily active users.
User Generated Content on the same platform also rose by 345%. The figures suggest that customers can become active participants when the data strategy is aligned with engagement goals.
MoEngage pushes real-time interaction
MoEngage argued that broad, one-size-fits-all communication is no longer effective. Roy, Country Manager MoEngage Indonesia, said brands need personal and real-time interaction so messages feel more relevant to each customer.
To support that need, MoEngage’s customer engagement platform now includes Merlin AI. The technology is intended to help global and local brands accelerate more personal interactions, with the broader goal of improving transactions and Customer Lifetime Value, or LTV.
A wider push for measurable growth
TCID is known as a provider of customer experience services and integrated digital business solutions. It is also the official subsidiary of transcosmos Inc., a Japanese company that has operated in the technology industry since 1966.
Through its collaboration with MoEngage, TCID said it wants to help local companies become more resilient, efficient, and measurable in how they use data. In an increasingly competitive market, the ability to turn customer data into actionable insights has become a clear differentiator for many businesses.
Source: id.mashable.com
