The Ultra flagship race in Indonesia has become more defined now that Samsung, Xiaomi, Vivo, and Oppo each offer a distinct approach. Rather than competing on brand prestige alone, the four phones now separate themselves by what they are built to do best.
That shift makes the buying decision more practical. One model aims to be the most complete all-rounder, another pushes photography at a lower starting price, one is tuned for creators, and the last puts long-range zoom and battery capacity at the center of its appeal.
Samsung leans on completeness and productivity
Samsung Galaxy S26 Ultra is the most versatile option in this group for users who want one phone to handle almost everything. It comes with a 6.9-inch Dynamic AMOLED 2X display, a 200 MP main camera, Snapdragon 8 Elite Gen 5, and a Privacy Display feature designed to block side viewing.
Its built-in S Pen remains a major differentiator in the Ultra class. Samsung also promises Android updates for up to 7 years, with pricing set from Rp 24.499.000 to Rp 31.999.000.
Xiaomi goes after camera-focused buyers first
Xiaomi 17 Ultra takes a more aggressive route in imaging. The phone uses a 50 MP 1-inch sensor developed with Leica and a 200 MP telephoto camera, a combination clearly aimed at users who care most about serious photography.
Outside the camera system, Xiaomi includes a 6.9-inch HyperRGB OLED display, a 6,000 mAh battery, and HyperAI features. It is also the cheapest entry point among the four, with the 16 GB/512 GB version priced at Rp 19.999.000 and the 16 GB/1 TB model at Rp 22.999.000.
Vivo targets photographers and video creators
Vivo X300 Ultra is positioned more narrowly toward advanced photo and video work. It uses ZEISS Triple Prime Lens technology, a 200 MP main camera with gimbal stabilization, and support for 4K 120fps video.
To support longer use, Vivo adds a 2K 144 Hz display and a 6,600 mAh battery. Its price sits between Rp 25.999.000 and Rp 29.999.000.
Oppo puts zoom and battery capacity in focus
Oppo Find X9 Ultra brings the clearest emphasis on distance shooting. Its Hasselblad Master Camera System includes a telephoto camera with 10x optical zoom, which stands out as the headline feature in this Ultra category.
The phone also uses a 7,050 mAh Silicon Carbon battery and Snapdragon 8 Elite Gen 5. Oppo rounds out the package with AI Mind Pilot, and the price starts at Rp 27.999.000 and goes up to Rp 31.999.000.
Which one fits which type of user?
The pricing gap shows that Xiaomi 17 Ultra offers the lowest starting point, while Samsung and Oppo occupy the upper end of the range. Vivo sits in the middle, but its feature set is more specialized than broadly general-purpose.
For buyers who want the most complete package, Samsung is the strongest fit. Xiaomi suits users who want Leica-backed photography at a lower entry price, Vivo is better aligned with creators, and Oppo is the most obvious choice for those who want extreme zoom and a large battery in one device.
