Erajaya Digital has recently hosted a series of major events across Indonesia, combining technology innovation with community engagement. From March 9 to March 15, 2026, four simultaneous gatherings took place in Jakarta, Makassar, Tangerang, and Semarang under the banner of iBoxing Week and the Ramadan Berbagi celebration.
The events transformed routine retail transactions into immersive lifestyle experiences. Visitors had the chance to interact hands-on with the latest Apple products in innovative store setups. These activations were designed not only to showcase technology but also to educate and entertain, making technology accessible and engaging for diverse audiences.
iBoxing Week Highlights
Centered around the theme "Active," iBoxing Week encouraged the use of gadgets to promote health and physical fitness. For instance, in Jakarta’s Lippo Mall Puri, participants engaged in interactive activities such as Padel sport simulators and rigorous workout sessions. Similarly, in Makassar’s Mall Ratu Indah, a virtual running competition captured the enthusiasm of the local community.
These locations also featured live performances by prominent Indonesian musicians. Rizky Febian entertained visitors in Jakarta, while Andra and The Backbone performed in Makassar, enriching the event atmosphere. These artistic elements underlined Erajaya’s aim to blend technology, entertainment, and lifestyle seamlessly.
Community and Environmental Commitment
A notable aspect of the events was Erajaya’s collaboration with Rappo, a local brand dedicated to sustainable products. This partnership highlighted the potential for cutting-edge technology to align with environmental responsibility. The presence of recycled-material products alongside Apple’s global ecosystem conveyed a message of eco-conscious consumption without compromising modern lifestyles.
The company emphasized that technological progress complements sustainability. By promoting awareness through the event, Erajaya encourages consumers to make mindful choices reflecting a commitment to the planet.
Exclusive Promotions and Offers
For tech enthusiasts, the events offered attractive opportunities to purchase Apple devices with significant discounts. Some discounts reached amounts equivalent to several hundred U.S. dollars. Early buyers of the latest iPhone models received surprise gifts such as premium accessories. The promotions also featured flexible monthly installment plans, enabling easier access to high-end gadgets.
Additionally, selected product purchases came with complimentary wireless earphones, increasing the value proposition. These offers allowed consumers to experience advanced technology affordably, supporting Erajaya’s goal of making digital innovation widely accessible.
Ramadan Berbagi Initiatives
Parallel to iBoxing Week, the Ramadan Berbagi celebration focused on integrating technology with lifestyle trends during the festive season. In Tangerang, Erajaya partnered with local fashion brands to present modern yet practical Eid outfit inspirations supported by the latest gadgets.
In Semarang, the event emphasized providing a complete range of gadget accessories that facilitated seamless communication throughout the holiday period. The community-focused initiatives sought to foster connectivity and style during Ramadan, enhancing the relevance of technology in everyday social practices.
Strategic Locations and Engagement
Erajaya Digital chose strategic shopping centers to host these events, ensuring accessibility to a broad demographic. By situating activities in well-frequented malls, they effectively shortened the gap between consumers and advanced technology. The brand’s interactive store concepts enabled visitors to test devices personally, moving beyond traditional retail showcases.
Engagement extended to involving various community groups and brand partners. This collaborative approach stimulated creativity and active lifestyles, reflecting Erajaya’s mission to inspire and support a modern, connected society.
Customer-Centric Services
Beyond promotions and entertainment, Erajaya emphasized customer satisfaction through programs such as trade-in options and device protection plans. These services aimed to enhance post-purchase experiences, safeguarding investments in technology.
A clearance sale offering discounts of up to 85% on selected products further demonstrated Erajaya’s commitment to affordability. The integration of innovation, service, and social responsibility underpinned the company’s leadership in Indonesia’s retail tech sector.
Conclusion
Erajaya Digital’s multi-city iBoxing Week and Ramadan Berbagi events combined cutting-edge technology showcases, community bonding, and sustainable practices. Attendees experienced interactive product demonstrations, exclusive offers, fitness activities, and cultural entertainment in vibrant settings.
This initiative highlights the growing intersection between digital innovation and lifestyle trends in Indonesia. By fostering accessibility, education, and social impact, Erajaya continues to strengthen its role as a leading technology retailer, offering consumers meaningful ways to engage with modern gadgets while celebrating cultural values.
