Jete Festive 2026 is bringing a five-day mix of gadget promotions and digital community activities to Surabaya. The event will take place at Atrium Pakuwon City Mall 2 from July 1 to 5, 2026, with selected products offered at discounts of up to 90 percent.
The festival also includes a Mobile Legends: Bang Bang, or MLBB, tournament with total cash prizes of Rp 4.5 million. By placing retail promotions beside esports and creative competitions, Jete is presenting the event as more than a conventional product exhibition.
What Visitors Can Find at the Festival
The shopping program includes a Serba Rp 1,000 promotion for selected items. Visitors can also enter a gadget auction with opening bids starting at Rp 20,000.
| Activity | Offer or Prize | Participation Channel |
|---|---|---|
| Selected gadget promotion | Discounts of up to 90 percent | Festival venue |
| Serba Rp 1,000 | Selected products at Rp 1,000 | Festival venue |
| Gadget auction | Opening bids from Rp 20,000 | Venue and Jete’s official Instagram account |
| MLBB tournament | Total cash prizes of Rp 4.5 million | Rise of The Next Champions Battle Arena Vol. 7 |
The auction will also be broadcast through Jete’s official Instagram account. This gives online followers a way to monitor the bidding even if they are not attending the mall event.
Products available in the experience zone include audio devices, smartwatches, and phone accessories. The zone allows visitors to try the products directly before deciding whether to make a purchase.
Esports and Creative Competitions
The Rise of The Next Champions Battle Arena Vol. 7 is one of the festival’s central entertainment programs. Its MLBB competition adds a community-driven esports component to the commercial agenda.
Dance and cosplay communities will also receive space on the festival stage. The K-Pop Dance Cover Competition will showcase coordinated performances, while the Coswalk Competition will be held with COSURA, or Cosplayer Surabaya.
These activities give the event a broader audience than gadget shoppers alone. Participants and spectators from gaming, K-Pop dance, and cosplay communities can engage with the festival through competitions rather than shopping activities.
Digital Learning as Part of the Program
Jete Festive 2026 is also scheduled to include digital classes. The sessions will cover skill development, everyday technology use, and business opportunities in the modern creative industry.
Jhonny Thio Doran, Jete’s CEO, said the festival reflects the company’s commitment to creating experiences that are closer to consumers and beneficial to them. His statement places the event within Jete’s wider effort to connect product promotion with interaction and learning.
With promotions, direct product trials, competitions, and digital classes gathered in one venue, Jete Festive 2026 is designed to serve several interests at once. The Surabaya event will combine bargain hunting with opportunities to participate in or watch community activities throughout its July 1–5 schedule.
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